All Posts

The Secret to a Great Interview? Sometimes It Starts With a Headshot

We recently wrapped a full media production day with the Middlebury Institute of International Studies (MIIS) in Monterey, CA, and while the final deliverables tell the story of the university, one of our favorite parts of the day almost never makes it into the reel: the headshots. We were tasked with capturing the story of MIIS itself, who the university is, what it stands for, and why it matters to the people who've passed through it. That meant sitting down with 10 alumni,

2 min read

Why the Best Testimonials Don't Feel Like Ads: On Location with Clarius Mobile Health

Screengrab featuring CJ, of Frontline Function Inc. Some of the best marketing doesn't look like marketing at all. It looks like a clinician talking honestly, in their own words, about the tool they use every day. That's exactly what we set out to capture on a recent shoot in Santa Cruz for Clarius Mobile Health, a medical device company whose marketing leans heavily on real testimonials from the clinicians using their technology, featuring the team at Frontline Function Inc.

2 min read

Inside One of Design's Biggest Stages: Covering Figma Config 2026

Figma Config 2026 - Outside of the main hall after the welcoming keynote speaker Every June, thousands of designers, developers, and product builders take over Moscone Center in San Francisco for Figma Config, the company's flagship conference for people who build products. This year, we had the privilege of providing event photography coverage for Config 2026, helping document one of the year's premier design and technology conferences with nearly 10,000 attendees. Over mult

1 min read

The One Thing Your Family Will Wish They Had Recorded

There will come a day when someone in your family tries to remember exactly how you told a story. They’ll remember pieces of it. The outline. The lesson at the end. But the details fade. The rhythm of your voice. The way you pause before the punchline. The laugh that always comes a moment too early. Those things live only in memory... unless they are preserved. For most of human history, families passed their stories down through oral tradition . Around fires, across dinner t

3 min read

Capturing Leadership Conversations

You don’t often see this many CMOs gathered in one room. When you do, the conversations are worth documenting. This year, our team at Glacial Etch Media had the opportunity to capture the annual Virtuosi League Leadership Forum at Carmel Valley Ranch . It was a a two-day gathering of senior marketing leaders focused on one central theme: Leadership in the Age of Disruption . Bringing together CMOs and executive marketing leaders from some of the world’s most recognized brands

2 min read